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Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
With so many "gates" or outlets, news spreads without the aid of legacy media networks. In fact, users on social media can act as a check to the media, calling attention to bias or inaccurate facts. There is also a symbiotic relationship between social media users and the press: younger journalists use social media to track trending topics. [56]
Mediatization (or medialization [1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization , where the mass media integrates into other sectors of the ...
Obedience is a form of social influence that derives from an authority figure, based on order or command. [12] The Milgram experiment , Zimbardo's Stanford prison experiment , and the Hofling hospital experiment are three particularly well-known experiments on obedience, and they all conclude that humans are surprisingly obedient in the ...
Social capital is a concept built from the premise that some value emanates from social networking sites due to the social interaction which may have positive influence in the society of the individuals who belong to the group by facilitating coordinated actions (Putnam et al., 1993).
The application of social network theory to social media provides useful insights into the spread of misinformation. For example, tightly connected networks may be used to represent echo chambers . This theory is useful for devising countermeasures to misinformation on a social media platform level, such as down ranking or removing posts and ...
A culture contains: 1. Social Organization: Structured by organizing its members into smaller numbers to meet the culture's specific requirements. Social classes ranked in order of importance (status) based on the culture's core values. For example: money, job, education, family, etc. 2.
It is the number one place people go to get information and most of that information is complete opinion and bias. The way this applies to motivated reasoning is the way it spreads. "However, motivated reasoning suggests that informational uses of social media are conditioned by various social and cultural ways of thinking". [24]