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Media literacy applies to different types of media, [2] and is seen as an important skill for work, life, and citizenship. [1] Examples of media literacy include reflecting on one's media choices, [3] identifying sponsored content, [4] recognizing stereotypes, [5] analyzing propaganda [6] and discussing the benefits, risks, and harms of media ...
In the Arab region, media and information literacy was largely ignored up until 2011, when the Media Studies Program at the American University of Beirut, the Open Society Foundations and the Arab-US Association for Communication Educators (AUSACE) launched a regional conference themed "New Directions: Digital and Media Literacy".
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Digital literacy is often discussed in the context of its precursor, media literacy. Media literacy education began in the United Kingdom and the United States due to war propaganda in the 1930s and the rise of advertising in the 1960s, respectively. [9] Manipulative messaging and the increase in various forms of media further concerned educators.
In Understanding Media, McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. [11] This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs ...
Cultural literacy is a term coined by American educator and literary critic E. D. Hirsch, referring to the ability to understand and participate fluently in a given culture. Cultural literacy is an analogy to literacy proper (the ability to read and write letters).
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.