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Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands. In 2000, the company established the Korea Breast Cancer Foundation. In 2002, the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded.
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By 2014, the company had over 80 stores in South Korea, Japan, Hong Kong, Singapore and India. In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store months after launching in Taiwan, aiming to make Innisfree the country's biggest South Korean skincare and cosmetics brand. [7]
The company was established in 1966 and the corporate name was changed to Oscar Corporation in 1985. In 1990, it was incorporated by Amore Pacific Group. The name was changed to Etude Corporation in 1997. [3] Etude House Seoul was launched in 2005. It opened its 100th brand store in 2007 and its 200th in 2009. [3]
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The South Korean cosmetics company Amore Pacific created Mamonde in 1991. [2] In 2005, Mamonde was launched in China. [2] [3] By July 2013, its products were sold at 900 department stores and over 2,500 cosmetics stores in 270 cities in China. [4] In July 2013, Mamonde opened its flagship store in Myeong-dong [5] and launched in Thailand. [6]