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Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands. In 2000, the company established the Korea Breast Cancer Foundation. In 2002, the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded.
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By 2014, the company had over 80 stores in South Korea, Japan, Hong Kong, Singapore and India. In the first half of 2014, Amore Pacific planned on boosting the brand's sales in Taipei and opened a second store months after launching in Taiwan, aiming to make Innisfree the country's biggest South Korean skincare and cosmetics brand. [7]
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