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A wide range of research methods are used in psychology. These methods vary by the sources from which information is obtained, how that information is sampled, and the types of instruments that are used in data collection. Methods also vary by whether they collect qualitative data, quantitative data or both.
Narrative is a powerful tool in the transfer, or sharing, of knowledge, one that is bound to cognitive issues of memory, constructed memory, and perceived memory. Jerome Bruner discusses this issue in his 1990 book, Acts of Meaning, where he considers the narrative form as a non-neutral rhetorical account that aims at "illocutionary intentions", or the desire to communicate meaning. [10]
The case study method exemplifies qualitative researchers' preference for depth, detail, and context. [11] [12] Data triangulation is also a strategy used in qualitative research. [13] Autoethnography, the study of self, is a qualitative research method in which the researcher uses his or her personal experience to understand an issue.
Intelligence testing has long been an important branch of quantitative psychology. The nineteenth-century English statistician Francis Galton, a pioneer in psychometrics, was the first to create a standardized test of intelligence, and he was among the first to apply statistical methods to the study of human differences and their inheritance.
Social research methodologies can be classified as quantitative and qualitative. [1] Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analyses of many cases (or across intentionally designed treatments in an experiment) to create valid and reliable general claims.
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used. [2]
For example: Where should the company market its new product? Unlike a qualitative study, a quantitative study is mathematical analysis of the research topic, so the writer's research will consist of numbers and statistics. Here is Creswell's (2009) example of a script for a quantitative research question:
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...