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"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day . [ 1 ]
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s " iPod People ", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 ...
Eric Risberg/AP As expected, Apple (AAPL) finally spilled the beans on the Apple Watch. Monday's media event has consumers buzzing about $17,000 smart watches and fretting about 18-hour battery ...
The Apple slogan "Think different," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK. [ 12 ] [ 13 ] [ 14 ] THINK signs in several languages
It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s novel of the same name, featured a ...
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In the late 1990s, Apple Computer came up with the advertising slogan "Think different" and produced a 60-second commercial to promote the slogan. This commercial showed people who were able to "think differently," such as Albert Einstein, Mahatma Gandhi, Martin Luther King Jr., and many others. It was later cut short to 30 seconds and altered ...
Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level.Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...