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  2. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  3. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    There are two types of value-based pricing, which are: Good Value Pricing; Value-Added Pricing; Good value pricing describes that the product or service is priced in relation to its quality. While value-added pricing refers to the price given to a product or service in relation to the perceived value it adds for the consumer. [9]

  4. Conjoint analysis - Wikipedia

    en.wikipedia.org/wiki/Conjoint_analysis

    Example choice-based conjoint analysis survey with application to marketing (investigating preferences in ice-cream) Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.

  5. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Conversely, a customer's value proposition is the perceived subjective value, satisfaction or usefulness of a product or service (based on its differentiating features and its personal and social values for the customer) delivered to and experienced by the customer when they acquire it. It is the net positive subjective difference between the ...

  6. Why Diversity Matters Catalyst 7-16-12 - HuffPost

    images.huffingtonpost.com/2013-03-21-why...

    positively associated with firm value in the short-term as well as over a sustained period.13 Researchers at Columbia Business School and the University of Maryland found that a higher proportion of women in senior management, not including the CEO, was associated with better firm performance, especially at organizations involved with innovation.14

  7. Valarie Zeithaml - Wikipedia

    en.wikipedia.org/wiki/Valarie_Zeithaml

    Zeithaml's development of the SERVQUAL model, is a widely adopted measurement instrument across various industries and countries. [6]Her books, including “Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy,” Services Marketing: Integrating Customer Focus across the Firm,” and "Delivering Quality Service: Balancing Customer Perceptions and Expectations ...

  8. Why isn't Dak Prescott playing? Cowboys QB knocked out by ...

    www.aol.com/why-isnt-dak-prescott-playing...

    The latest injury updates on Cowboys QB Dak Prescott, who is missing just his second Thanksgiving start because of a hamstring problem.

  9. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    Example of a Business Process Model and Notation for a process with a normal flow. Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a business process model.