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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
Aldens was founded by Benjamin J. Rosenthal [1] in 1889 in Chicago under the name Chicago Mail Order and Millinery Company and was incorporated on December 15, 1902. [2] The company primarily sold fashion apparel and accessories for women and men via its catalog. [2] In 1906, the name was changed to Chicago Mail Order Company. [2]
Membership is open to any party with significant interests in the catalog mailing industry. These include: 1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet, or by generating traffic into brick and mortar retail stores.
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A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred to as cataloguers within the industry. Cataloguers buy or manufacture goods then market those goods to prospects (prospective customers).
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