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A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. [ 1 ] [ 2 ] [ 3 ] Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
The name affichiste first appeared around 1780, but with a different meaning. It meant one involved in a poster's production and distribution, not its design: in particular, for producing handbills, setting up type and coordinating flyposting on walls, giving news on local and national events on a range of subjects. [1]
Today, broadside printing is done by many smaller printers and publishers as a fine art variant, with poems often being available as broadsides, intended to be framed and hung on the wall. Broadsides pasted on walls are still used as a form of mass communication in Haredi Jewish communities, where they are known by the Yiddish term " pashkevil ...
The rival of Scriber's was the Chapbook, which hired Will H. Bradley to design a poster in 1894 to celebrate Thanksgiving. This poster, called The Twins, with its two-dimensional format, similar to Japanese prints, and bold sinuous lines, is considered the first American Art Nouveau poster. [10]
Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
Posters were used in part because they could motivate and communicate ideas to a population with large percentages of illiterate and semiliterate individuals. [ 2 ] [ 3 ] [ 4 ] They were often posted on the street, on and in vehicles, [ 4 ] and in communal buildings such as factories and schools. [ 5 ]
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Although there are many types of anchors or anchorages, according to the Dictionary of Architecture and Construction, an anchor plate specifically is a "wrought-iron clamp, of Flemish origin, on the exterior side of a brick building wall that is connected to the opposite wall by a steel tie-rod to prevent the two walls from spreading apart ...
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