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2. WeatherTech - Wikipedia

   en.wikipedia.org/wiki/WeatherTech

   WeatherTech Digital Fit floor mat (right) compared to a 2009 Subaru Impreza WRX STI floor mat (left). MacNeil's design is intended to collect dirt better than standard mats. WeatherTech was founded in 1989 by current CEO David MacNeil, who did not appreciate the quality of vehicle floor mats as they did not well-contain dirt and were not easy ...