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Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
A rifle on display. Chekhov's gun (or Chekhov's rifle; Russian: Чеховское ружьё) is a narrative principle that states that every element in a story must be necessary and irrelevant elements should be removed.
AP English Language and Composition is a course in the study of rhetoric taken in high school. Many schools offer this course primarily to juniors and the AP English Literature and Composition course to seniors. Other schools reverse the order, and some offer both courses to both juniors and seniors.
The contrasting three, where only the third has positive value, for example, The Three Little Pigs, two of whose houses are blown down by the Big Bad Wolf. The final or dialectical form of three, where, as with Goldilocks and her bowls of porridge, the first is wrong in one way, the second in an opposite way, and the third is "just right".
Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...
Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.
Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. [1] Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history , moral philosophy, social philosophy, and interdisciplinary themes relevant to how people interpret meaning . [ 1 ]
Designated for motivated students with a command of standard English, an interest in exploring and analyzing challenging classical and contemporary literature, and a desire to analyze and interpret dominant literary genres and themes, it is often offered to high school seniors and the other AP English course, AP English Language and Composition, to juniors.