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Ogilvy & Mather was built on David Ogilvy's principles; in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. He disliked advertisements that had loud patronizing voices, and believed a customer should be treated as intelligent.
II - Ogilvy founded his agency in 1948 with $6,000 and the financial backing of his brother, Francis, then MD at Mather & Crowther, an advertising agency in London. In 1963, Ogilvy, Benson & Mather billed for $55m and had 19 clients, including Chase, Standard Oil (NJ), Shell, KLM, Rolls-Royce and Guinness. All had good products, which Ogilvy ...
Roderick Henry “Rory” Sutherland (born 12 November 1965) [1] is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator [2] and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency.In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
The business opened as Hewitt, Ogilvy, Benson & Mather. [6] S H Benson Ltd continued trading under its own name in London and in 1969, it became a public company. In 1971, Ogilvy and Mather bought S H Benson to form Ogilvy, Benson, and Mather. S H Benson Ltd gave 800 of their posters to the British Museum and 175 to the Victoria and Albert Museum.
Peter Miles Young (born June 1954) is a British former businessman and the incumbent Warden of New College, Oxford.Until September 2016, he was worldwide chairman and CEO of the international advertising, marketing, communications, consulting and public relations agency Ogilvy & Mather.
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In 2012, Steve Harrison authored a book on the advertising pioneer Howard Gossage entitled 'Changing the world is the only fit work for a grown man'. [12] Harrison's study of Howard Gossage began when he came across Gossage's book 'Is there any hope for advertising' in the library of Ogilvy and Mather New York.