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  2. Differentiation (sociology) - Wikipedia

    en.wikipedia.org/wiki/Differentiation_(sociology)

    Exemplifying Differentiation and System Theory, this photographic mosaic may be perceived as a whole/system (a gull) or as a less complex group of parts.. Talcott Parsons was the first major theorist to develop a theory of society consisting of functionally defined sub-systems, which emerges from an evolutionary point of view through a cybernetic process of differentiation.

  3. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Hence, media portrayals (accurate or not) can lead people to remain silent if they believe their opinion is unpopular. [8] Framing: Argues that media present a selective view of reality, privileging certain frames like problem definitions or moral judgments. Hence, media have the power to create interpretations of social reality. [9]

  4. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.

  5. Sociological theory - Wikipedia

    en.wikipedia.org/wiki/Sociological_theory

    Pure sociology is a theoretical paradigm, developed by Donald Black, that explains variation in social life through social geometry, meaning through locations in social space. A recent extension of this idea is that fluctuations in social space—i.e., social time —are the cause of social conflict.

  6. Knowledge gap hypothesis - Wikipedia

    en.wikipedia.org/wiki/Knowledge_gap_hypothesis

    Selective exposure, acceptance, and retention of information: "A persistent theme in mass media research is the apparent tendency to interpret and recall information in ways congruent with existing beliefs and values."(Tichenor, Donohue, and Olien 1970, pp. 162) [2] For example, a viewer of a news program will pay attention more to story that ...

  7. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.

  8. Types of social groups - Wikipedia

    en.wikipedia.org/wiki/Types_of_Social_Groups

    The concept of the primary group was first introduced in 1909 by sociologist Charles Cooley, a member of the famed Chicago school of sociology, through a book titled Social Organization: A Study of the Larger Mind. Although Cooley had initially proposed the term to denote the first intimate group of an individual's childhood, the classification ...

  9. Selective exposure theory - Wikipedia

    en.wikipedia.org/wiki/Selective_exposure_theory

    Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.