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The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]
Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a cloud computing service model where users provision, instantiate, run and manage a modular bundle of a computing platform and applications, without the complexity of building and maintaining the infrastructure associated with developing and launching application(s), and to allow developers ...
PaaS providers which can run on IaaS providers ("itself" means the provider is both PaaS and IaaS): Software Amazon EC2 Rackspace GoGrid Mail.Ru (MCS) Other AppScale:
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Software as a service (SaaS / s æ s / [1]) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. [2] Unlike other software delivery models, it separates "the possession and ownership of software from its use". [3]
IaaS services are typically billed as a utility: cost reflects the amount of resources allocated or consumed. Typically, IaaS involves the use of a cloud orchestration technology such as OpenStack, Apache CloudStack, or OpenNebula. It manages the creation of a virtual machine (VM) and decides on the hypervisor (i.e. physical host) in order to ...
In the PaaS models, cloud providers deliver a computing platform, typically including an operating system, programming-language execution environment, database, and the web server. Application developers develop and run their software on a cloud platform instead of directly buying and managing the underlying hardware and software layers.
Payments as a service (PaaS) is a marketing phrase used to describe software as a service to connect a group of international payment systems.The architecture is represented by a layer – or overlay – that resides on top of these disparate systems and provides for two-way communications between the payment system and the PaaS.