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Coca-Cola has been able to raise the prices of its drinks amid higher inflation. The company reported a 10% increase in price/mix, a metric that incorporates price, product, and package size.
Yet Coca-Cola is always on the lookout for novel communications that not only maintain its brand awareness, but that bring the brand to the attention of new audiences. The company launched a campaign which became known as "Share a Coke", with the campaign objectives; "to strengthen the brand’s bond with Australia’s young adults – and ...
Coca-Cola (NYS: KO) is seemingly on top of the world. Its brand power is indisputable, and its global presence is massive. But increasingly fierce competition pops up and threatens the cola titan.
Coca-Cola Co. partially funded the pro-industry advocacy group International Life Sciences Institute (ILSI) for many years prior to ending their support for the organization in 2021. [9] ILSI was founded by a former Coca-Cola Co. executive in 1978, and has employed a number of former high level Coca-Cola Co. employees. [10]
This enterprise disappeared from public attention and now works with over 500 clients and consumer-product businesses. [12] The "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi, was a study conducted in 2004 that brought attention to neuromarketing. [6]
A 2023 analysis cited by Boston Consulting Group valued the global market share of no- or low-alcohol beers, wines, and spirits at more than $13 billion and said sales were expected to grow at an ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew.Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.
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