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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
There is some controversy over this, however, as many feel that men who wear makeup are neglecting traditional gender roles, and do not view men wearing cosmetics in a positive light. Others, however, view this as a sign of increasing gender equality and feel that men also have the right to enhance their facial features with cosmetics if women do.
The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]
However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.
For all you ladies hittin' the town this weekend -- listen up! A study in the UK found that women's perception of beauty could differ from men's - and maybe we've been overdoing it in the makeup ...
Our friends at Mandatory are here once again to answer your questions for the guys that you were too shy to ask. This week, they're filling us in on how guys feel about
As pop idols in their 20s and so-called "flower boys" [3] have grown in popularity, the perception of men's makeup has changed. While it was once common for men who wore makeup to be associated with drag queens or homosexuality in western cultures, Korean male idols, although they are boyish in appearance, otherwise project masculinity. Men are ...
Greek men and women eventually mimicked the look, using crushed mulberries, red beet juice, crushed strawberries, or red amaranth to create a paste. Those who wore makeup were viewed as wealthy and it symbolized status because cosmetics were costly. [3] In China, rouge was used as early as the Shang Dynasty. It was made from the extracted juice ...
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