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  2. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    It is commonly known that consistency of a Marketing Creative strategy across various media (e.g. TV, Radio, Print and Online), not just within each individual media message, can amplify and enhance the impact of the overall marketing campaign effort. [citation needed] Additional examples would be improving direct mail through a better call-to ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance marketing is an integral part of an overall marketing strategy, and its effectiveness can be influenced by other promotional methods such as branding, media advertising, guerrilla marketing, and more. [citation needed] To assess the overall effectiveness of marketing activities, marketers analyze these influences further using tools ...

  5. Frequency (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frequency_(marketing)

    [citation needed] Frequency capping is often cited as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. [ 9 ] This may be true for direct-response campaigns whose effectiveness is measured in click-throughs, but it might run counter to campaigns whose goal is brand awareness, as measured by non ...

  6. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. [1]

  7. The top 10 MBA concentrations and how to choose one - AOL

    www.aol.com/finance/top-10-mba-concentrations...

    One of the most popular MBA focus areas, an MBA in marketing teaches advertising and marketing research. With this degree, you’ll learn how to build effective marketing campaigns locally and ...

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