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Do not link to pages that redirect back to the page the link is on (unless the link is to a redirect with possibilities that links to an appropriate section of the current article). The purpose of linking is to clarify and to provide reasonable navigation opportunities, not to emphasize a particular word.
External links and references are two important elements of Wikipedia that newcomers sometimes find trouble with. This page is designed to cover only the technical aspects of linking and referencing; it is essential that editors also familiarize themselves with Wikipedia:External links, Wikipedia:Reliable sources and Wikipedia:Citing sources, as well as Wikipedia's various other policies ...
A link from Wikipedia to an external site may drive Web traffic to that site, as a few readers may click on the link while reading the Wikipedia article. Adding your website to Wikipedia will not help with search engine optimization, because Google and other search engines ignore links on Wikipedia. In line with Wikipedia policies, you should ...
A piped link is an internal link or interwiki link where the link target and link label are both specified. This is needed in the case that they are not equal, while also the link label is not equal to the link target with the last word extended: [[cheese]] (label = target, no pipe needed) produces cheese, linked to the article Cheese.
Using External links gives greater stylistic consistency to Wikipedia. Changing a heading breaks any links directing to the External links section. The purpose of the section is to provide External links rather than a single External link, so it does not matter how many actual links are listed. The converse arguments are:
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If the article has no "External links" section, then place the sister link(s) in a new "External links" section using inline templates. If there is more than one sister link, a combination of box-type and "inline" templates can be used, as long as the section contains at least one "inline" template.
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