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  2. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    This means that a person acts or behaves in a way that correlates to their attitudes towards that behavior. Therefore, a person's voluntary behavior can be predicted by his/her attitudes and values on that behavior. [19] Homer and Kahle (1988) argue that attitudes influence behaviors and can explain the reasons behind human behavior.

  3. Reasoned action approach - Wikipedia

    en.wikipedia.org/wiki/Reasoned_action_approach

    The reasoned action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior.The reasoned action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors.

  4. Trompenaars's model of national culture differences - Wikipedia

    en.wikipedia.org/wiki/Trompenaars's_model_of...

    Cultures with high universalism see one reality and focus on formal rules. Business meetings are characterized by rational, professional arguments with a "get down to business" attitude. Trompenaars research found there was high universalism in countries like the United States, Canada, UK, Australia, Germany, and Sweden.

  5. Hofstede's cultural dimensions theory - Wikipedia

    en.wikipedia.org/wiki/Hofstede's_cultural...

    It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. [1] Hofstede's cultural dimensions theory. Comparison of 4 countries: US, China, Germany, and Brazil in all 6 dimensions of the model.

  6. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    Attitudes can be derived from affective information (feelings), cognitive information (beliefs), and behavioral information (experiences), often predicting subsequent behavior. Alice H. Eagly and Shelly Chaiken , for example, define an attitude as "a psychological tendency that is expressed by evaluating a particular entity with some degree of ...

  7. Mindset - Wikipedia

    en.wikipedia.org/wiki/Mindset

    A mindset refers to an established set of attitudes of a person or group concerning culture, values, philosophy, frame of reference, outlook, or disposition. [1] [2] It may also arise from a person's worldview or beliefs about the meaning of life. [3] Some scholars claim that people can have multiple types of mindsets. [4]

  8. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Messaging based on behaviors will not be equally persuasive for individual consumers who behave similarly but for different reasons. Attitudinal segmentation groups consumers by shared attitudes and emotions about a particular subject, product or service. Connects with consumers' articulated beliefs and needs about a specific subject.

  9. Attitude-behavior consistency - Wikipedia

    en.wikipedia.org/wiki/Attitude-behavior_consistency

    Attitude-behaviour consistency is a central concept in social psychology that examines the relationship between individual’s attitudes and their behaviour. Although, people often act in ways inconsistent with their attitudes, and the relationship has been highly debated among researchers.