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Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay. Frito-Lay itself merged with the Pepsi-Cola Company in 1965 to form PepsiCo.
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in Canada. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Fritos is an American brand of corn chips that was created in 1932 by Charles Elmer Doolin and has been produced since 1961 by the Frito-Lay division of PepsiCo.Fritos are made by deep-frying extruded whole cornmeal, unlike the similar tortilla chips, which are made from cornmeal and use the nixtamalization process (known as masa).
In 2015, Frito-Lay released a limited edition cinnamon sugar-flavored snack called Sweetos to U.S. markets. Sweetos were the first sweet snack that Cheetos had released in the United States in the brand's 67-year history. [27] In the first week of 2020, Frito-Lay began distributing "Cheetos popcorn". [28] [29]
Frito-Lay has issued a recall on certain bags of their Lay’s Classic Potato Chips.
Frito-Lay’s quest to capture consumers’ imagination with a big swing on linear TV breaks many of the top rules of modern marketing. In the streaming era, marketers have made bigger use of ad ...
If you have any questions or concerns about this recall, you may contact Frito-Lay Consumer Relations at 1-800-352-4477 on Monday through Friday between 9 a.m. and 4:30 p.m. CT.
Doritos (/ d ə ˈ r iː t oʊ z /) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. [2] [3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States.