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  2. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

  3. Just Do It - Wikipedia

    en.wikipedia.org/wiki/Just_Do_It

    One of the campaign's objectives was to target all Americans—regardless of age, gender or physical fitness level—and Nike's fundamental objective was to represent sneakers as a fashion statement to consumers, which led to Nike apparel becoming worn as more than just fitness gear.

  4. 'We lost our obsession with sport': New Nike CEO outlines ...

    www.aol.com/lost-obsession-sport-nike-ceo...

    Hill and the Nike leadership team have received "consistent feedback" from teammates, partners, and consumers, who have would like to see "more of Nike being Nike."

  5. Lifestyle brand - Wikipedia

    en.wikipedia.org/wiki/Lifestyle_brand

    This is defined as a consumer sorting products or brands into categories, based on their past experiences with that brand. [4] It is used to avoid confusion, as consumers may be overwhelmed when comparing one product with an extensive range of other brands of the same product. [19] Categorisation helps consumers evaluate the quality of the ...

  6. Nike's earnings showed a consumer slowdown won't derail all ...

    www.aol.com/finance/nikes-earnings-showed...

    Barclays consumer discretionary senior analyst Adrienne Yih described the report as a "relief," as it defied a growing narrative that Nike could be caught up in the mounting macro headwinds many ...

  7. Nike says it will cut $2 billion in costs in a major warning ...

    www.aol.com/nike-says-cut-2-billion-150121945.html

    Nike, a bellwether for the global economy, sounded a warning sign Thursday as the sneaker giant sees consumers becoming more cautious.

  8. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    For example, Nike's brand represents the value of a "just do it" attitude. [71] Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values is a brand's personality. [69] Quite literally, one can easily describe a successful brand identity as if it were a person. [69]

  9. Back-to-School Survey: Nike Consumers ‘Trade Down’ Within the ...

    www.aol.com/back-school-survey-nike-consumers...

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