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Decision making is the process when someone will choose between multiple alternatives. [3] As stated above, being able to make a decision a good one at that you need to have a solid judgment. These two things tie in together; often, bad judgment can lead to bad decisions.
Rational decision making is a multi-step process for making choices between alternatives. The process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. Irrational decision is more counter to logic. The decisions are made in haste and outcomes are not considered. [57]
Also known as current moment bias or present bias, and related to Dynamic inconsistency. A good example of this is a study showed that when making food choices for the coming week, 74% of participants chose fruit, whereas when the food choice was for the current day, 70% chose chocolate.
The process of elimination continues to occur until all alternatives are eliminated. [22] Elimination by aspects is well used in the early stage of business angels' decision-making process since it facilitates a fast-decision-making tool - alternatives will be eliminated when investors find a critical defect of the potential opportunities. [23]
The memory system plays a key role in the decision-making process because individuals constantly choose among alternative options. Due to the volume of decisions made, much of the decision-making process is unconscious and automatic. Information about how a decision is made is remembered and used for future decisions.
Adaptive bias — basing decisions on limited information and biasing them based on the costs of being wrong; Attribute substitution — making a complex, difficult judgment by unconsciously replacing it with an easier judgment [58] Attribution theory. Salience; Naïve realism; Cognitive dissonance, and related: Impression management; Self ...
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The quality of a decision depends on the quality of the information to inform the decision. Quality in information is achieved when the information is meaningful and reliable, is based on appropriate data and judgment, reflects properly all uncertainties, biases, intangibles, and interdependencies, and the limits to the information are known. A ...