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A chevron (also spelled cheveron, especially in older documents) is a V-shaped mark or symbol, often inverted. The word is usually used in reference to a kind of fret in architecture , or to a badge or insignia used in military or police uniforms to indicate rank or length of service, or in heraldry and the designs of flags (see flag terminology ).
Chevron Corporation is an American multinational energy corporation predominantly specializing in oil and gas.The second-largest direct descendant of Standard Oil, and originally known as the Standard Oil Company of California (shortened to Socal or CalSo), it is active in more than 180 countries.
The Boston Citgo sign is a large, double-faced sign featuring the logo of the oil company Citgo that overlooks Kenmore Square in Boston. The sign was installed in 1940 and updated with Citgo's present logo in 1965. The sign has become a landmark of Boston through its appearance in the background of Boston Red Sox games at Fenway Park.
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
The television ads were designed by advertising agency Young and Rubicam. The internet strategy, digital brand extension and the ecommerce component was created and managed by San Francisco web developer ISL Consulting, now part of ClearMetrics, Inc. ISL Consulting also developed the original Chevron.com corporate website as well as numerous other web-based initiatives for the various Chevron ...
Since the late 1990s, the most common technology used in new installations for variable message signs are LED displays. In recent years, some newer LED variable message signs have the ability to display colored text and graphics. Dot-matrix variable message signs are divided into three subgroups: character matrix, row matrix, and full matrix.