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  2. Hard Skills vs. Soft Skills: Which Ones Do Employers Want? - AOL

    www.aol.com/news/hard-skills-vs-soft-skills...

    Whether you want to buff up your resume or increase your own skill set, there are many ways to develop hard and soft skills. Here's how.

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    As these job titles indicate, people with a variety of backgrounds and skills are needed in marketing research. Technical specialists such as statisticians obviously need strong backgrounds in statistics and data analysis. Other positions, such as research director, call for managing the work of others and require more general skills.

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  5. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    [citation needed] Cross-functional items like reasonable sales target setting, pre-sales, branding, marketing, product knowledge, incentive achievement, company image, branding and many may put an effect on the performance of the company. These are the indicators which influence the overall sales performance, and the core problems that hold ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Motivational skills are required as they need to motivate junior employees and represent the company as efficient to the general public and the clients. [4] In any company when working as an account executive, each agency will be expecting and looking for different sets of skills from the employees. It is important that they have developed the ...

  8. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    It is commonly known that consistency of a Marketing Creative strategy across various media (e.g. TV, Radio, Print and Online), not just within each individual media message, can amplify and enhance the impact of the overall marketing campaign effort. [citation needed] Additional examples would be improving direct mail through a better call-to ...

  9. Skill - Wikipedia

    en.wikipedia.org/wiki/Skill

    A skill is the learned or innate [1] ability to act with determined results with good execution often within a given amount of time, energy, or both. [2] Skills can often [quantify] be divided into domain-general and domain-specific skills. Some examples of general skills include time management, teamwork [3] and leadership, [4] and self ...