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1890–1900s: Acres of Diamonds speeches by Temple University President Russell Conwell, the central idea of which was that the resources to achieve all good things were present in one's own community. 1893: Swami Vivekananda's address at the World Parliament of Religions in Chicago, in which the Indian sage introduced Hinduism to North America.
A motif is a rhetorical device that involves the repeated presence of a concept, which heightens its importance in a speech and draws attention to the idea. Obama's motifs became so recognizable that the main motifs, Change and Hope, became the themes for the 2008 presidential campaign of every candidate, from Senator Hillary Clinton and Senator John McCain.
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Framing the rhetoric of a leader: an analysis of Obama's election campaign speeches (Springer, 2015). Gleason, Timothy R., and Sara S. Hansen. "Image control: The visual rhetoric of President Obama." Howard Journal of Communications 28.1 (2017): 55-71. online [dead link ]
The grand style (also referred to as 'high style') is a style of rhetoric, notable for its use of figurative language and for its ability to evoke emotion.The term was coined by Matthew Arnold. [1]
Cluster Criticism otherwise known as Cluster Analysis is a method utilized in rhetorical criticism.This form of analysis was made famous by Kenneth Burke in which a critic attempts to unearth the hidden motive behind a text by focusing on the structural relations and associative meanings between certain main ideas, concepts, subjects or actions presented in a text.
The deliberative genre of rhetoric involves speeches or writing meant to persuade an audience to take action. Deliberative rhetoric thus includes rhetoric that is used for political persuasion, discusses matters of public policy in order to determine what is advantageous or disadvantageous, and is usually concerned with the future.