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The notion that smoking might ruin their leisure time or social lives could make some think twice before lighting up." [ 2 ] In the words of FCB chief creative officer Ari Halper, Little Lungs was meant to be a "character people could fall in love with and root for, even if doing so proved to be a lost cause."
Terrie Linn McNutt Hall (July 19, 1960 – September 16, 2013) was an American anti-smoking and anti-tobacco advocate.She was a survivor of ten cancer diagnoses, undergoing 48 radiation treatments, and nearly a year's worth of chemotherapy, before and after undergoing a laryngectomy in 2001. [2]
Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
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More commonly, it cites statistics about addictiveness and other health effects. Some anti-smoking ads dramatise the statistics (e.g. by piling 1200 body bags in front of the New York headquarters of Philip Morris, now Altria, to illustrate the number of people dying daily from smoking); [24] others document individual experiences. [25]
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Tobacco smoking is still advertised in special magazines, during sporting events, in filling stations and shops, and in more rare cases on television. Some nations, including the UK and Australia, have begun anti-smoking advertisements to counter the effects of tobacco advertising.
Goerlitz became disillusioned with the anti-smoking movement and controversially spoke out about his views on the anti-smoking industry, government and the tobacco industry. He has been publicly advocating for tobacco harm reduction through the use of vaping products in media since 2007, [10] [12] giving interviews on a number of online platforms.