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The biggest nonalcoholic beer brand in the U.S. just got more valuable thanks in part to Gen Z’s efforts to make sobriety cool. Athletic Brewing, cofounded by hedge fund trader turned chief ...
Belgium-based AB InBev, which brews Budweiser and Stella Artois, has also seen its popularity soar. It now claims to control about 20% of the global market for nonalcoholic beers.
In 2020, Athletic's Free Wave IPA won the award as Supreme Champion Beer at the International Beer Challenge, the first non-alcoholic beer to win the award, beating over 500 other entries. [18] The beer also took the title for Best No & Low Alcohol Beer, and Athletic itself was declared Brewer of the Year for North America. [18]
As the days get shorter and the cold drives everyone indoors, you may be thinking about resetting your drinking habits during month-long challenges like Sober October and Dry January. “The ...
That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
In 2004, AmBev merged with Belgium’s Interbrew, owner of traditional beer brands Beck's and Stella Artois, to create InBev. [11] Brito was appointed Zone President North America in January 2005 and then CEO in December 2005. InBev’s earnings margin (before taxes and depreciation) rose from 24.7 percent in 2004 to 34.6 percent in 2007.
Khloé Kardashian is a fan of founder Lisa King’s alcohol-free canned beverage brand. Each 8.4-ounce can features a cocktail-inspired flavor: Apero Spritz, Paloma, Cuba Libre, Cucumber G&T, Vod ...
When an alcohol-free option was available, pubs and bars sold, on average, 29 fewer litres of alcoholic beer per week. Alcohol-free beer on draught ‘helps people make healthy choices’ Skip to ...
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