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The CAP, alongside ASA, is primarily responsible for the constant revising and updating of the UK Code of Non-Broadcast Advertising, Direct Marketing, and Sales Promotion . [ 3 ] [ 4 ] CAP also provides training and advice for advertisers to help them understand the Code, [ 5 ] including offering free advice to companies on whether their ad ...
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
It superseded the ASA in terms of the Electronic Communications Act in administering the Code of Advertising Practice. [1] In 2021, the ARB signed a Memorandum of Understanding with the Independent Communications Authority of South Africa to escalate broadcast licensee issues related to advertising. [2]
The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the United Kingdom which has responsible for writing and reviewing the UK Code of Broadcast Advertising. It was established under the Communications Act 2003 and has responsibility to the Office of Communications (Ofcom).
The Advertising Standards Authority (ASA), previously known as the Advertising Standards Authority for Ireland, is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its Code was introduced with effect from March 2016. [1] Some of the activities that the organization engages in are: Policy and Advocacy
The Broadcast Code of Advertising Practice requires that TV ads are tested and pass a PSE Test. Companies such as Clearcast , are responsible for clearing ads for UK commercial broadcasters and will perform a PSE check on all ads before clearance.
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising.