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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
The projection from spheroid to a UTM zone is some parameterization of the transverse Mercator projection. The parameters vary by nation or region or mapping system. Most zones in UTM span 6 degrees of longitude, and each has a designated central meridian. The scale factor at the central meridian is specified to be 0.9996 of true scale for most ...
The projection is normally restricted to narrow zones (in longitude) so that both of the expansion parameters are typically less than about 0.1, guaranteeing rapid convergence. For example in each UTM zone these expansion parameters are less than 0.053 and for the British national grid they are less than 0.09.
The set of parameters can vary based on the type of project and the conventions chosen for the projection. For the transverse Mercator projection used in UTM, the parameters associated are the latitude and longitude of the natural origin, the false northing and false easting, and an overall scale factor. [7]
The exact solution is a valuable tool in assessing the accuracy of the truncated n and λ series. For example, the original 1912 Krüger–n series compares very favourably with the exact values: they differ by less than 0.31 μm within 1000 km of the central meridian and by less than 1 mm out to 6000 km. On the other hand, the difference of ...
A WKT format is defined to describe the operation methods and parameters used to convert or transform coordinates between two different coordinate reference systems. The WKT 1 and WKT 2 formats are incompatible regarding coordinate operations, because of differences in the modelling. [13]
Urchin Tracking Module parameters, used in Urchin, a Web analytics package that served as the base for Google Analytics and other analytics; Usability testing method, in interaction design; Unbounded transactional memory, transactional memory without bounds on transaction size or time
A position representation is a set of parameters used to express a position relative to a reference frame. When representing positions relative to the Earth, it is often most convenient to represent vertical position (height or depth) separately, and to use some other parameters to represent horizontal position. There are also several ...