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WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
Will Keith Kellogg (born William Keith Kellogg; [a] April 7, 1860 – October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals.
Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023. Former Kellogg's Café, Union Square (Manhattan) Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US.
Though Evart, 120 miles north of Battle Creek, was remote and cold, the town’s auto plants provided a steady customer base, and the store, simply called the Corner Store, was located on Main Street. He and Marge and the kids moved into a two-story house with white siding less than a mile away, on the edge of a forest and the Muskegon River.
WK Kellogg Co plans to invest at least $44 million in Battle Creek, retaining hundreds of jobs and positioning the company for future growth locally.
John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American businessman, inventor, physician, [1] and advocate of the Progressive Movement. [2] He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan, founded by members of the Seventh-day Adventist Church.
The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, is called WK Kellogg Co — a nod to the company's founder William Keith Kellogg.