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Meditation app Calm's brilliant and hilarious marketing campaign that saw it sponsoring CNN's coverage of the 2020 U.S. presidential election results this week seems to have paid off for the business.
Calm was founded on May 4, 2012, by Michael Acton Smith and Alex Tew. [7] Tamara Levitt became the Head of Mindfulness in November 2014 and is one of the app's primary narrators. [8] The company generated $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million. [9] As of 2017, Calm had raised $1.5M in angel investments.
She has held the title of Head of Mindfulness at the app since November 2014 [5] [11] and has undisclosed equity in the company. [8] [5] As the Head of Mindfulness, Levitt leads the creative development of content on Calm. "The Daily Calm" is the app's most popular feature, which Levitt writes and then records her narration in a studio in ...
An AI-generated voice of Jimmy Stewart, the legendary Hollywood actor who died in 1997, reads a new bedtime story on the Calm sleep and meditation app. More from Variety
After being tested in public beta since early 2015, [6] Apollo officially launched on the App Store for iOS on 23 October 2017. [7] Halifax-based [8] [9] developer Christian Selig, a former Apple intern, [10] [11] said in his Reddit introduction post that he saw the app as a suitable replacement for Alien Blue, and that the new official app, unlike Apollo, had not incorporated fan-favourite ...
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Calm charted in more than 25 countries on several charts, and debuted atop the charts at number one in Australia, [45] the UK [46] and Scotland. [47] The album peaked in the top 10 on 17 charts, including number two in Mexico [ 48 ] and number four in Austria, [ 49 ] Estonia, [ 50 ] Ireland, [ 51 ] New Zealand [ 52 ] and Portugal.
Outside of the United States, "Fireflies" also topped the charts in Australia, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Sweden, and the United Kingdom. "Fireflies" was Owl City's only top 40 hit on the Billboard Hot 100 until three years later when " Good Time ", a duet with Canadian singer Carly Rae Jepsen , peaked at ...