Search results
Results from the WOW.Com Content Network
Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
In international development, the term independent media is used for the development of new media outlets, particularly in areas where there is little to no existing media presence. Additionally, digital transformations tend to compromise the press as a common good (with a blurring of the difference between journalism and advertising ) by the ...
The field of comparative media system research has a long tradition reaching back to the study Four Theories of the Press by Siebert, Peterson and Schramm from 1956. This book was the origin of the academic debate on comparing and classifying media systems, [2] whereas it was normatively biased [3] and strongly influenced by the ideologies of the Cold War era. [4]
In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
The nature of media dependence on societal systems varies across political, economic, and cultural system. The relationship between the media and the audience: This relationship is the key variable in this theory because it affects how people might use a mass medium. This relationship also varies across media systems.
However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
Community media is often categorized as grassroots, a description that applies to both the financial structure and the process of content creation. While there is diversity in community media, which varies by media platform (radio, TV, web or print), it is typical that the media source is open to the public/community to submit material and content.