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Following legal battles, Hardy regained control of the brand in 2010, though as part of the settlement Nervous remained a licensee for T-shirts, hats, and hoodies. [ 3 ] [ 4 ] In May 2009, Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks, [ 12 ] which it ...
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. [2] The trademark rights were sold in 1996 to Mike Cassell who, with Robert Vaughn, used the logo for an apparel line named Von Dutch Originals. [3] French designer Christian Audigier helped popularize the brand in the early 2000s ...
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Although Savile Row is the home of English bespoke tailoring, the Hardy Amies brand became known for its classic and beautifully tailored clothes for both men and women. Hardy's business quickly took off in the postwar years when customers, who had been deprived of couture for the preceding years, snapped up his elegant, traditional designs.
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