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  2. Dissemination - Wikipedia

    en.wikipedia.org/wiki/Dissemination

    With dissemination, only half of this communication model theory is applied. The information is sent out and received, but no reply is given. The message carrier sends out information, not to one individual, but many in a broadcasting system. An example of this transmission of information is in fields of advertising, public announcements and ...

  3. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."

  4. Gatekeeping (communication) - Wikipedia

    en.wikipedia.org/wiki/Gatekeeping_(communication)

    Gatekeeping as a news process was identified in the literature as early as 1922, [dubious – discuss] though not yet given a formal theoretical name. In his book 'The Immigrant Press', Robert Park explains the process, "out of all of the events that happen and are recorded every day by correspondents, reporters, and the news agencies, the editor chooses certain items for publication which he ...

  5. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    People were astonished by the speed of information dissemination, which may have clouded audience perception of any media effects. Secondly, propaganda techniques were implemented during war time by several governments as a powerful tool for uniting their people. This propaganda exemplified strong-effect communication.

  6. Human communication - Wikipedia

    en.wikipedia.org/wiki/Human_communication

    Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.

  7. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Media conferences are one approach used in public relations.. Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

  8. Construal level theory - Wikipedia

    en.wikipedia.org/wiki/Construal_level_theory

    One way to think about something at the higher level is to think of it in terms of broader abstract categories (e.g., clothing), rather than narrow subordinate categories (e.g., mini-skirts). In one study, participants were asked to imagine engaging in an activity, such as going on a camping trip, that was either highly likely or highly unlikely.

  9. Knowledge transfer - Wikipedia

    en.wikipedia.org/wiki/Knowledge_transfer

    Knowledge transfer icon from The Noun Project. Knowledge transfer refers to transferring an awareness of facts or practical skills from one entity to another. [1] The particular profile of transfer processes activated for a given situation depends on (a) the type of knowledge to be transferred and how it is represented (the source and recipient relationship with this knowledge) and (b) the ...