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As with those groups, the BCBG subculture drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
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BCBG Max Azria announced the closure of its stores in 2017, planning on going to department stores and online only. BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28, 2017, and was taken over by Marquee Brands and Global Brands Group. [38] [22] Bebe announced plans to close all stores and focus solely on online ...
Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, [1] a global fashion house which encompassed over 20 brands. [2] He left BCBG in 2016.
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