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  2. Philip Kotler - Wikipedia

    en.wikipedia.org/wiki/Philip_Kotler

    Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.

  3. List of business theorists - Wikipedia

    en.wikipedia.org/wiki/List_of_business_theorists

    Philip Kotler - marketing management and social marketing (1970s, 1980s, 1990s) John Kotter - organizational behaviour and management (1980s, 1990s) Vladimir Kvint - strategy

  4. Marc Oliver Opresnik - Wikipedia

    en.wikipedia.org/wiki/Marc_Oliver_Opresnik

    Marc Oliver Opresnik (/ oʊ ˈ p r ɛ s n ɪ k / oh-PRESS-ik; [1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler.

  5. List of marketing and advertising authors - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_and...

    David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    A business's competitive strengths can exist in several forms. Some of these forms include skilled or pertinent expertise, valuable physical assets, valuable human assets, valuable organizational assets, valuable intangible assets, competitive capabilities, achievements and attributes that position the business into a competitive advantage, and ...

  7. Societal marketing - Wikipedia

    en.wikipedia.org/wiki/Societal_marketing

    Philip Kotler is generally credited with introducing the societal marketing concept to the literature in a 1972 article "What Consumerism Means for Marketers" in the Harvard Business Review of 1972. [7] Certainly Kotler believed that he had coined the term, "societal marketing" and was the first to codify it within the marketing literature. [8]

  8. Articles of organization - Wikipedia

    en.wikipedia.org/wiki/Articles_of_Organization

    The articles of organization outline the governance of an LLC along with the operating agreement and the corporate statutes in the state where articles of organization are filed. The articles of organization document typically includes the name of the LLC, the type of legal structure (e.g. limited liability company, professional limited ...

  9. Kellogg School of Management - Wikipedia

    en.wikipedia.org/wiki/Kellogg_School_of_Management

    [8] [10] [11] [12] More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article, "Broadening the Conception of Marketing," laid the foundations for a greatly expanded understanding of marketing. [13] Similarly, Kotler's Marketing Management text has played a key role in deepening the field's scholarship ...