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Transfer is a technique used in propaganda and advertising. Also known as association , this is a technique of projecting positive or negative qualities ( praise or blame ) of a person, entity, object, or value (an individual, group, organization, nation , patriotism , etc.) to another in order to make the second more acceptable or to discredit it.
In their book Propaganda and Persuasion, authors Garth S. Jowett and Victoria O'Donnell define propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist". [1] Harold D. Laswell's definition targets even more ...
Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1] It includes the deliberate sharing of realities, views, and philosophies intended to alter behavior and stimulate people to act. [2]
The Institute for Propaganda Analysis (IPA) was a U.S.-based organization operating from 1937 to 1942, composed of social scientists, opinion leaders, historians, educators, and journalists. Created by Kirtley Mather , Edward A. Filene , and Clyde R. Miller , because of the general concern that increased amounts of propaganda were decreasing ...
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being ...
Success in countering propaganda requires a "comprehensive propaganda monitoring and collection effort" that identifies and catalogues examples of all types of adversarial propaganda. This initial method of counterpropaganda benefits from experts in a range of disciplines to include intelligence psychological operations, social science ...
Propaganda is commonly created by governments, but some forms of mass communication created by other influential organizations can be considered propaganda. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience.
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies, both foreign and domestic, is ...