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Weverse (Korean: 위버스; RR: wibeoseu) is a South Korean mobile app and web platform created by South Korean entertainment company Hybe Corporation.The app specializes in hosting multimedia content, the sale of artist-related merchandise, content subscription, and artist-to-fan communications for artists.
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Melon (Korean: 멜론; RR: Mellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (became Kakao M and then Kakao Entertainment) became the company-in-charge of the service in 2009.
Antenna (Korean: 안테나) is a South Korean music and entertainment agency founded by You Hee-yeol of the project band Toy in 1997. Formerly an independent label, it was fully incorporated as a subsidiary under Kakao Entertainment in August 2021. Antenna is known for its motto: "Good people, good music, good laughter".
Blockberry Creative was officially established on March 22, 2016, as a subsidiary label of Polaris Entertainment. [2]On October 2, 2016, Blockberry Creative launched their first girl group project, Loona (Korean: 이달의 소녀; RR: Idalui Sonyeo; lit Girl of the Month), which was expected to run for 18 months. [3]
Ahead of its launch day, Universe surpassed four million pre-registered users on both the App Store and Google Play. [4] As of January 2021, K-pop fans from 188 countries around the world including South Korea, the United States, Japan, Taiwan, Indonesia, and Brazil completed pre-registration with 80% of these users residing overseas. [5]
Including the cost of travel, costumes, staffs, special effects, and many other factors, most K-pop music videos have high costs; T-ara's song "Lovey-Dovey" and B.A.P's "One Shot" are said to have cost about 1 million dollars each. [1] To support these costly videos, product placements frequently appear in idol groups' music videos.