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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA launched a new side table called SÄVA. The table, designed to resemble a pizza saver, would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants. [146] [147]
Side-mounted slide Most drawer slides are side-mounted, leaving them visible when the drawer is opened. Concealed slides are generally mounted on the underside of the drawer: Under-mounted slide [9] [10] Also called bottom-mounted slides, they are mounted out by the sides on the bottom of the drawer, leaving them concealed when the drawer is ...
Chests of drawers often come in 5-, 6-, and 7-drawer varieties, with either a single or a double top drawer. The chest illustrated in this section would be described as a '5 over 2 chest-on-chest', the latter term deriving from the fact that at one time it would have been made as two separable pieces.
The drawers usually use a drawer slide to facilitate opening the drawer which includes an "outstop" to prevent the drawer from being pulled completely out of the cabinet. To open a drawer on most metal filing cabinets, a small sliding mechanism known as a "thumblatch" must be pressed to release and open the drawer.
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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .