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  2. Demand characteristics - Wikipedia

    en.wikipedia.org/wiki/Demand_characteristics

    Pioneering research was conducted on demand characteristics by Martin Orne. [ 2 ] A possible cause for demand characteristics is participants' expectations that they will somehow be evaluated, leading them to figure out a way to 'beat' the experiment to attain good scores in the alleged evaluation.

  3. Social-desirability bias - Wikipedia

    en.wikipedia.org/wiki/Social-desirability_bias

    In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.

  4. Marlowe–Crowne Social Desirability Scale - Wikipedia

    en.wikipedia.org/wiki/Marlowe–Crowne_Social...

    The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias, which is considered one of the most common biases affecting survey research. [1] The MC–SDS has been listed in more than 1,000 articles and dissertations. [2]

  5. Design of experiments - Wikipedia

    en.wikipedia.org/wiki/Design_of_experiments

    The use of a sequence of experiments, where the design of each may depend on the results of previous experiments, including the possible decision to stop experimenting, is within the scope of sequential analysis, a field that was pioneered [13] by Abraham Wald in the context of sequential tests of statistical hypotheses. [14]

  6. Multiple-criteria decision analysis - Wikipedia

    en.wikipedia.org/wiki/Multiple-criteria_decision...

    In this example a company should prefer product B's risk and payoffs under realistic risk preference coefficients. Multiple-criteria decision-making (MCDM) or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly evaluates multiple conflicting criteria in decision making (both in daily life and in settings such as business, government and medicine).

  7. Consequentialism - Wikipedia

    en.wikipedia.org/wiki/Consequentialism

    As a result, it could be argued that there is a moral imperative for agents to inform themselves as much as possible about a situation before judging the appropriate course of action. This imperative, of course, is derived from consequential thinking: a better-informed agent is able to bring about better consequences.

  8. Confirmatory factor analysis - Wikipedia

    en.wikipedia.org/wiki/Confirmatory_factor_analysis

    In confirmatory factor analysis, the researcher first develops a hypothesis about what factors they believe are underlying the measures used (e.g., "Depression" being the factor underlying the Beck Depression Inventory and the Hamilton Rating Scale for Depression) and may impose constraints on the model based on these a priori hypotheses. By ...

  9. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...