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  2. Social-desirability bias - Wikipedia

    en.wikipedia.org/wiki/Social-desirability_bias

    Until the 1990s, the most commonly used measure of socially desirable responding was the Marlowe–Crowne Social Desirability Scale. [16] The original version comprised 33 True-False items. A shortened version, the Strahan–Gerbasi only comprises ten items, but some have raised questions regarding the reliability of this measure.

  3. Desirable difficulty - Wikipedia

    en.wikipedia.org/wiki/Desirable_difficulty

    A desirable difficulty is a learning task that requires a considerable but desirable amount of effort, thereby improving long-term performance. It is also described as a learning level achieved through a sequence of learning tasks and feedback that lead to enhanced learning and transfer.

  4. Demand characteristics - Wikipedia

    en.wikipedia.org/wiki/Demand_characteristics

    Common demand characteristics include: Rumors of the study – any information, true or false, circulated about the experiment outside of the experiment itself.; Setting of the laboratory – the location where the experiment is being performed, if it is significant.

  5. Expectancy theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_theory

    The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...

  6. Instrumental and intrinsic value - Wikipedia

    en.wikipedia.org/wiki/Instrumental_and_intrinsic...

    In moral philosophy, instrumental and intrinsic value are the distinction between what is a means to an end and what is as an end in itself. [1] Things are deemed to have instrumental value (or extrinsic value [2]) if they help one achieve a particular end; intrinsic values, by contrast, are understood to be desirable in and of themselves.

  7. Desire - Wikipedia

    en.wikipedia.org/wiki/Desire

    Marketing and advertising companies have used psychological research on how desire is stimulated to find more effective ways to induce consumers into buying a given product or service. Techniques include creating a sense of lack in the viewer or associating the product with desirable attributes. Desire plays a key role in art.

  8. Hierarchical structure of the Big Five - Wikipedia

    en.wikipedia.org/wiki/Hierarchical_structure_of...

    Five factor solutions on the other hand were replicated across all three scales. The use of factor analysis to derive verbal descriptors of human characteristics of mixed origins (biologically- and socially-based) was criticised due to the linearity of used correlations that factors are based on and for factors' independence. [23] [24] [25]

  9. Social preferences - Wikipedia

    en.wikipedia.org/wiki/Social_preferences

    The majority of literature would support that “nature” influences social preferences more strongly whereas there is still research to support the heavy influence of sociocultural factors. Some of these factors include social distance between economic agents, the distribution of economic resources, social norms, religion and ethnicity. [4]