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  2. Etsy misses holiday-quarter sales estimates, shares fall

    www.aol.com/news/etsy-misses-holiday-quarter...

    Etsy posted consolidated GMS — a key metric to measure sales — of $3.74 billion for the quarter ended December 31, compared with analysts' estimates of $3.88 billion according to data compiled ...

  3. Etsy - Wikipedia

    en.wikipedia.org/wiki/Etsy

    Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools.

  4. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  5. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...

  6. Etsy (ETSY) to Report Q3 Earnings: What's in the Store? - AOL

    www.aol.com/news/etsy-etsy-report-q3-earnings...

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  7. Social commerce - Wikipedia

    en.wikipedia.org/wiki/Social_commerce

    Social network-driven sales – Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites. Sales take place on established social network sites. Peer-to-peer sales platforms ( eBay , Etsy , Amazon) – In these websites, users can directly communicate and sell products to other users.

  8. Etsy plans to test its first-ever loyalty program as it aims ...

    www.aol.com/news/etsy-plans-test-first-ever...

    Etsy said Wednesday it will begin testing its first-ever loyalty program in September, a move designed to boost the e-commerce site's sluggish sales and draw in occasional shoppers. The New York ...

  9. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    For example, at the end of an auction, the C2C site notifies the buyer via e-mail that he or she has won. The C2C site also e-mails the seller to report who won and at what price the auction finished. At that point it's up to the seller and buyer to finish the transaction independently of the C2C site. C2C sites make money by charging fees to ...