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These are Grice's four maxims of conversation or Gricean maxims: quantity, quality, relation, and manner. They describe the rules followed by people in conversation. [ 2 ] Applying the Gricean maxims is a way to explain the link between utterances and what is understood from them.
Herbert Paul Grice (13 March 1913 – 28 August 1988), [1] usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language who created the theory of implicature and the cooperative principle (with its namesake Gricean maxims), which became foundational concepts in the linguistic field of pragmatics.
Various modifications to Grice's maxims have been proposed by other linguists, the so-called neo-Griceans. [6] Laurence Horn's approach keeps the maxims of quality and replaces the other maxims with just two principles: The Q-principle: Make your contribution sufficient; say as much as you can (given the quality maxims and the R-principle).
According to Geoffrey Leech, there is a politeness principle with conversational maxims similar to those formulated by Paul Grice. He lists six maxims: tact, generosity, approbation, modesty, agreement, and sympathy. The first and second form a pair, as do the third and the fourth.
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In the Neo-Gricean approach to semantics and pragmatics advanced by Yale linguist Laurence Horn, the R-principle ("R" for "Relation") is a reformulation of Paul Grice's maxim of relation (see Gricean maxims) combining with the second sub-maxim of quantity and the third and fourth sub-maxims of manner. [1]