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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The critical communicative perspective arises from different theoretical contributions. Jürgen Habermas (1984,1981), in his theory of communicative action, argues that the relationship between subjects should be based on validity claims rather than on power ones, seeing the relevance of the subject's interpretations following Alfred Schütz phenomenology (Schütz & Luckmann, 1974) However ...
Scholarly communication involves the creation, publication, dissemination and discovery of academic research, primarily in peer-reviewed journals and books. [1] It is “the system through which research and other scholarly writings are created, evaluated for quality, disseminated to the scholarly community, and preserved for future use."
Communication Research is a bimonthly peer-reviewed academic journal that covers the field of communication studies and explores the processes, antecedents, and consequences of communication in a broad range of societal systems.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]
Journal of Communication in Healthcare; Journal of Communication Inquiry; Journal of Computer-Mediated Communication; Journal of Health Communication; Journal of Interactive Advertising; Journal of Intercultural Communication Research; Journal of International Communication; Journal of Nonverbal Behavior; Journal of Speech, Language, and ...