Search results
Results from the WOW.Com Content Network
Just the use of color may portray meaning to company logos, according to some research [47] that determined that color affects people's perceptions of a new or unknown company. Some companies such as Victoria's Secret and H&R Block used color to change their corporate image and create a new brand personality for a specific target audience. [47]
Lightening a color by adding white can cause a shift towards blue when mixed with reds and oranges. Another practice when darkening a color is to use its opposite, or complementary, color (e.g. purplish-red added to yellowish-green) to neutralize it without a shift in hue and darken it if the additive color is darker than the parent color.
Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans. It was published in German in 1810 and in English in 1840. [1] The book contains detailed descriptions of phenomena such as coloured shadows, refraction, and chromatic aberration.
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Despite this, many color theorists have devised formulae, principles or guidelines for color combination with the aim being to predict or specify positive aesthetic response or "color harmony". Color wheel models have often been used as a basis for color combination principles or guidelines and for defining relationships between colors.
The color blue has been important in culture, politics, art and fashion since ancient times. Blue was used in ancient Egypt for jewelry and ornament. [1] In the Renaissance, blue pigments were prized for paintings and fine blue and white porcelain. In the Middle Ages, deep rich blues made with cobalt were used in stained glass windows. In the ...
The emphasis of nature and smallness or insignificance of human-made structures can be seen in many modern artists. An example of this kind of art being practiced today can be found in the work of Xiao Ping, who uses similar traditional landscape and calligraphy techniques (below) that are found in Shen Zhou's paintings.
The color spectrum clearly exists at a physical level of wavelengths (inter al.), humans cross-linguistically tend to react most saliently to the primary color terms (a primary motive of Bornstein's work and vision science generally) as well as select similar exemplars of these primary color terms, and lastly comes the process of linguistic ...