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  2. Secondary data - Wikipedia

    en.wikipedia.org/wiki/Secondary_data

    The data may have been used in published texts and statistics elsewhere, and the data could already be promoted in the media or bring in useful personal contacts. Secondary data generally have a pre-established degree of validity and reliability which need not be re-examined by the researcher who is re-using such data. Secondary data is key in ...

  3. Primer-E Primer - Wikipedia

    en.wikipedia.org/wiki/Primer-E_Primer

    Plymouth Routines In Multivariate Ecological Research (PRIMER) is a statistical package that is a collection of specialist univariate, multivariate, and graphical routines for analyzing species sampling data for community ecology. [1]

  4. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. The data may also be collected from sensors in the environment, including traffic cameras, satellites, recording devices, etc.

  5. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.