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The Warren Truck plant became the sole source of Ram 1500 Rebel production in 2015. [3] The factory received a US$1 billion investment to upgrade and convert the facility to produce the revived Jeep Wagoneer, which was completed in 2020. In 2018, Fiat Chrysler said that it would move production of its Ram Heavy Duty trucks from Mexico to Warren ...
1983 Dodge Ram D150 short bed. This final generation received a facelift in October 1980 when the D series was rebadged as the Dodge Ram pickup around when Lee Iacocca took charge of the ailing Chrysler Corporation. Such things including an embossed "DODGE RAM" name on the tailgate along with other obvious changes like the grille and hood, the ...
The Ram pickup (marketed as the Dodge Ram until 2010 when Ram Trucks was spun-off from Dodge) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand.
The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks at Paris Motor Show 2018. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. [6]
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
The significance of the logo is to help the reader identify the product or service, assure the readers that they have reached the right article containing critical commentary about that product or service, and illustrate branding associations of the product or service in a way that words alone could not convey.
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