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  2. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning. At the ...

  3. All-commodity volume - Wikipedia

    en.wikipedia.org/wiki/All-commodity_volume

    All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).

  4. Supply chain - Wikipedia

    en.wikipedia.org/wiki/Supply_chain

    Supply and demand stacked in a conceptual chain.. A supply chain is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them [1] to end consumers [2] or end customers. [3]

  5. Third-party logistics - Wikipedia

    en.wikipedia.org/wiki/Third-party_logistics

    Numerous studies have shown that selling products online, rather than in a brick and retail environment, adds extra costs when it comes to handling returns (i.e., reverse logistics). [ citation needed ] The reliance upon third-party logistics providers to handle aspects of the e-commerce supply chain such as warehousing and pick-and-pack also ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Distribution: B2B products pass directly from the producer of the product to the business while B2C products may additionally go through a wholesaler or retailer. [ 5 ] Buying nature: B2B purchasing is a formal process done by professional buyers and sellers, while B2C purchasing is informal.

  7. Supply chain optimization - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_optimization

    Typically, supply-chain managers aim to maximize the profitable operation of their manufacturing and distribution supply chain. This could include measures like maximizing gross margin return on inventory invested (balancing the cost of inventory at all points in the supply chain with availability to the customer), minimizing total operating expenses (transportation, inventory and ...

  8. Wholesaling - Wikipedia

    en.wikipedia.org/wiki/Wholesaling

    The Birmingham Wholesale Markets. Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services.

  9. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]