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The newly established Jeep-Eagle Division business strategy was to increase Jeep production and focus more money on marketing. [6] The new "Eagle marketing umbrella" also marketed versions of vehicles produced by Diamond-Star Motors. [7] Chrysler hoped to make Jeep-Eagle their "specialty division," selling products distinctly different from the ...
The Eagle name also appeared on several Jeep trim packages and unique models that included the J-10 pickup trucks, the wide-track Cherokee SJ, as well as the CJ-5 and CJ-7 models starting in 1976. [ 4 ] [ 5 ] American Motors also launched an entirely new front-wheel-drive sedan, the Eagle Premier that was developed with Renault, AMC's French ...
The Eagle Medallion, also marketed as the Renault Medallion, is a rebadged and mildly re-engineered North American version of the French Renault 21 marketed by American Motors Corporation under the Renault brand for the 1988 model year, and by Chrysler's Jeep/Eagle division for the 1989 model year.
The Jeep-Eagle division was formed from the American Motors Jeep Renault dealer network. The Jeep and Eagle vehicles were marketed primarily by former American Motors dealers. The American Motors badge was last used on the Eagle Sports Wagon through the 1988 model year, then eliminated, and the Eagle car brand was phased out by 1998.
On 9 March 1987, Chrysler agreed to buy Renault's share in AMC, plus all the remaining shares, for about US$1.5 billion (US$4,022,847,100 in 2023 dollars [31]) and AMC's operations became the new Jeep-Eagle division of Chrysler. [32]
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Inline 6 and V8 engines: Also called Windsor Plant 2. Brampton Assembly (AMC) Brampton, Ontario: 1960: 1992: AMC Eagle, Eagle Wagon, Jeep Wrangler (YJ) Located at Kennedy Road/Steeles Avenue. Acquired as part of Chrysler's takeover of American Motors. Pillette Road Truck Assembly: Windsor, Ontario: 1974: 2003: Dodge Ram Van, Plymouth Voyager: K