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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
Download QR code; Print/export ... Underperforming stores were initially converted to a new discount format ... Asda stated that the George range was a £1.75 billion ...
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A selection of products showing the "Just Essentials by Asda" branding. Just Essentials by Asda, formerly Asda Smartprice, is a no-frills private label trade name.It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were offered at a lower price than the equivalent famous name brand product and Asda's own brand equivalent.
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Discount group based mainly in East of England & the Home Counties: Savers Health & Beauty: 1988 A.S. Watson Group: 410 Discount branded health, home and beauty. The Range: 1989 Chris Dawson: 148 Discount home and hardware originally called CDS Superstores This Is It Famous Value Shops 6 Chain of discount shops located in Devon, Dorset and ...
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